The Pakistan Super League (PSL) management announced the initiation of a comprehensive valuation process for all its commercial assets. This move underscores the league’s commitment to transparency, fairness, growth, and long-term sustainability, reinforcing its position as a leading global cricket franchise.
After a public tender process that began in July 2025, the PSL has awarded the valuation contract to Ernst & Young (EY MENA), a globally recognised professional services firm. The valuation process is expected to commence later in August and is anticipated to be completed within five weeks. EY MENA will:
- Engage with PSL stakeholders, including franchise owners and sponsors.
- Conduct market research and benchmarking exercises.
- Formulate projections and valuations for key commercial assets.
The Terms of Reference (TORs), approved by the PSL Governing Council, cover:
- Fair Market Value of existing franchises.
- Valuation of commercial rights, including media, live-streaming, and in-stadia sponsorships.
- Valuation of title sponsorship rights.
- Valuation of potential new franchise teams.
This process aligns with the terms of existing franchise agreements nearing their renewal cycle, allowing accurate determination of fair market value and renewal franchise fees.
Statement from PSL Leadership
Salman Naseer, the CEO of PSL, emphasised the importance of this initiative by stating, “This valuation represents a crucial step in the evolution of the PSL, solidifying its position as one of the leading cricket franchises in the world. By partnering with an independent global leader like EY MENA, we are ensuring complete transparency and fairness in determining the fair market value of our franchises and commercial rights.”
Naseer added, “As we look toward the renewal cycle and the addition of new team(s), this process will give current and prospective stakeholders complete confidence in the league’s growth trajectory and long-term sustainability. Once the valuation report is reviewed, the Pakistan Cricket Board (PCB) will make informed, strategic decisions to shape the future of the league.
With the renewal cycle approaching, this initiative positions the PSL to offer greater opportunities for investors, fans, and players, ensuring sustained growth.
The PSL has grown significantly since its inception in 2016, becoming a premier T20 league with a global fanbase. The 2025 season attracted over 980 million TV viewers and 144 million digital engagements, per PCB reports. The valuation by EY MENA will solidify the league’s financial foundation, making it more attractive to international investors and potential partners.
 begins a transparent valuation process of its franchises and commercial rights with EY MENA, ensuring fairness and growth.){kind=link}