MrBeast, also known as Jimmy Donaldson and the world’s most-subscribed YouTuber with 412 million followers, is expanding his empire with “MrBeast Lab,” an animated series set to premiere in October 2025.
The show is inspired by his popular Lab Swarms toy line and features hybrid beasts battling digital invaders within a secret lab. Produced by Stoopid Buddy Stoodios and directed by Sam Levine, “MrBeast Lab” is aimed at children aged 6 to 13 but also appeals to older fans.
The trailer, released on July 25, 2025, combines Jujutsu Kaisen-style action with chaotic energy, reminiscent of a mature version of Dexter’s Laboratory. It features vibrant visuals, rapid pacing, scientific experiments, villain confrontations, and humorous banter between brothers.
The series focuses on a secret underground laboratory located beneath MrBeast’s studio, where “Hybrid Beasts” are created from toys to combat a shadowy force known as the Shroud, which originates from another dimension. In this animated story, MrBeast leads the heroes through chaotic elevator encounters and battles against popcorn monsters. The narrative highlights themes of creativity and teamwork, aligning with the experimental theme of the toy line.
Been working on this animated show for a while, “MrBeast Lab” drops in October 😀 pic.twitter.com/dDiwZOvDqV
— MrBeast (@MrBeast) July 27, 2025Production Team and Creative Vision
Stoopid Buddy Stoodios (Robot Chicken) produces the 2D series, directed by Sam Levine (Wreck-It Ralph, DC League of Super-Pets). Levine said, “We aimed for playful chaos that kids love.” The first 20 episodes drop on Moose Toys’ YouTube channel, marking MrBeast’s scripted animation debut. This pivot from viral stunts to serialised storytelling targets sustained engagement.
Based on MrBeast’s slime-filled Lab Swarms toys from Moose Toys, the series promotes mutated creatures born from lab experiments. The line won awards and sold over 1,000 units in weeks, per Moose Toys. MrBeast’s push into kids’ entertainment follows his philanthropy videos, targeting a demographic of 6-to 13-year-olds.
The short series premieres in October 2025 on Moose Toys’ YouTube channel, free for all. Episodes run 5-10 minutes, ideal for young viewers. MrBeast teased: “This is my first major animation, expect fun chaos!”
MrBeast is making a 2D animated series based on his MrBeast Lab toy line
It features MrBeast experimenting in a massive lab to create creatures that fight against the forces of evil, and it's coming out October 2025 pic.twitter.com/ksVQ9FDdiJ
— Dexerto (@Dexerto) July 27, 2025MrBeast’s recent Prime Video reality show, Beast Games, faced allegations of unsafe conditions, inadequate food, and wage violations during the 2024 Las Vegas filming, per The New York Times. A lawsuit claims emotional distress and false advertising, with contestants hospitalised for dehydration. MrBeast’s team called the claims “exaggerated,” but the ongoing case contrasts MrBeast Lab‘s family-friendly tone.
If successful, MrBeast Lab could launch a “MrBeast Cinematic Universe,” repositioning him as a kid-franchise creator. With 412 million subscribers, the series may drive toy sales and expand his $500 million net worth, per Forbes.
MrBeast Lab refreshes MrBeast’s brand post-Beast Games backlash. Its playful tone targets families, potentially boosting Moose Toys’ sales. As animation trends toward tie-ins, like Netflix’s Stranger Things expansions, this could redefine creator-led content.
