On May 10, 2025, YouTube star Jimmy “MrBeast” Donaldson released a vlog titled “I Survived 100 Hours in an Ancient Temple,” which explores Mayan sites in Southeastern Mexico and has amassed millions of views.
The video showcases cenote swims, traditional Maya-style meals, and a stay at a temple. However, it has faced criticism from Mexico’s National Institute of Anthropology and History (INAH) for commercialising cultural heritage and violating filming permissions. Mexican officials and archaeologists have accused MrBeast of exploiting sacred sites.
MrBeast’s Response
On May 17, MrBeast issued a statement on X, defending the vlog’s intent to promote Mayan culture, akin to his Egypt Pyramids video, per posts on X. He claimed full permits, oversight by Mexican archaeologists, and government representatives ensured compliance, with the state governor supporting the production.
I’ve seen a lot of stories about our recent video in Mexico and wanted to clear some false things being said. Me and my team have great respect for the Mexican and Mayan culture and people. We did this video to get people all over the world excited to learn more about their… pic.twitter.com/CCRo4Hu1X5
— MrBeast (@MrBeast) May 18, 2025MrBeast clarified that Feastables brand mentions were filmed off-site, and he funded wells and archaeological projects in Mexico, per Complex. He denied INAH lawsuits, calling such claims “false.”
According to Mexico News Daily, INAH confirmed granting filming permits but criticised monetisation and post-production elements like a staged helicopter landing and drone shots inside the Kukulkan pyramid. The agency stated staff ensured site safety, but Mexico’s Culture Ministry threatened sanctions for misrepresentation. President Claudia Sheinbaum ordered a review of the permit conditions.
US YouTuber MrBeast landed in hot water in Mexico after publishing a video he filmed in ancient Mayan ruins that are usually off-limits to the public — and used it to promote his candy brand. pic.twitter.com/QXGGCubU65
— DW News (@dwnews) May 19, 2025Cultural Context
The controversy highlights tensions over cultural heritage in media, with Mexico protecting sites like Chichén Itzá under UNESCO guidelines.
MrBeast’s philanthropy, including water projects, aligns with his previous efforts, such as building 100 wells in Africa. However, critics argue that this does not justify the commercialisation of his work. The vlog’s global reach of over 50 million views sparks tourism interest and ethical concerns.
MrBeast’s defence, backed by local support, contrasts with INAH’s legal threats, leaving the issue unresolved. The controversy underscores the balance between cultural promotion and respect, with Mexico’s inquiry into permit conditions ongoing. As MrBeast plans future visits, the debate shapes how influencers engage with heritage sites.
