Lush Cosmetics UK closed all its stores, factories, and website for one day to show support for the people of Gaza.
The beauty brand explained in a press release that it took this step because the Israeli government is blocking urgent aid to Gaza. The UK website redirected visitors to a black screen with the message, “STOP STARVING GAZA — WE ARE CLOSED IN SOLIDARITY.”
A linked statement apologised for any inconvenience but expressed hope that customers would understand. Lush highlighted the success of its past fundraising efforts, noting that its Watermelon Slice soap was its most popular single-issue product ever. The brand plans to relaunch the soap to fund medical services and prosthetics for Gazans.
Lush shuts down all UK stores in protest over suffering in Gazahttps://t.co/iNEm0AHxN4 pic.twitter.com/iddwGME0E8
— The Mirror (@DailyMirror) September 3, 2025Lush expects to lose a day’s earnings and tax contributions but hopes this action will push the UK government to help end the Gaza crisis and stop arms sales to Israel. The closure comes just before the 700th day of Israel’s war on Gaza, which began in October 2023 and has claimed over 63,000 Palestinian lives, according to reports. The conflict has involved serious violations, including attacks on hospitals and famine conditions.
Lush’s decision reflects its history of supporting humanitarian causes. The Watermelon Slice soap raised significant funds, and its relaunch aims to provide more aid. The brand’s bold move has sparked discussions online, with many praising its stand for justice.
The Gaza crisis remains a global concern, with urgent calls for aid and peace. Lush’s closure highlights the role businesses can play in raising awareness.
