Kylie Jenner, who has already made a significant mark with her beauty brand, Kylie Cosmetics, is plunging deeper into the fashion industry, forging fresh partnerships. She successfully sold a majority stake (51%) of her cosmetic company to Coty for a whopping $600 million, bringing the brand’s total valuation to around $1.2 billion.
Venturing into her latest fashion project, Jenner joined forces with the esteemed Jens and Emma Grede. This dynamic duo has collaborated with her sisters, Kim for the Skims brand and Khloé for the Good American denim line.
A source familiar with the Kardashian-Jenner clan mentioned, “Each of the sisters possesses a unique vision. While distinct and fiercely independent, they often turn to each other for advice and inspiration.”
Kylie’s Steps in Fashion
Jenner’s love affair with fashion is not a recent phenomenon. It traces back to 2012 when she, alongside her sister Kendall, launched the Kendall + Kylie brand in collaboration with PacSun. “Kylie has always been deeply entrenched in the fashion sphere. What we’re witnessing now is her evolving and amplifying her approach,” the insider remarked.
The fashion icon is now prominently featured as the face of Dolce & Gabbana’s eyewear and handbag lines, with more collaborations likely. Her influence in the industry became palpable when she stunned audiences wearing a distinctive lion headdress at a Schiaparelli show in Paris, a move that garnered global attention.
“She’s constantly receiving validation for her fashion choices and the brands she chooses to associate with,” the source elaborated.
Kim Kardashian’s Fashion Evolution
In contrast, Kim Kardashian’s fashion journey has been heavily influenced by her ex-husband, Kanye West. West’s distinct sense of style and his hair, makeup, and apparel suggestions became a significant aspect of Kim’s fashion evolution. She shared, “Kanye’s way of expressing love has often been through clothes. As I navigate this space, I’m keen on discovering my unique fashion identity, independent of any influences.”
