On August 24, 2025, Kylie Jenner, the 28-year-old reality star and entrepreneur, faced renewed criticism after reposting images from her Miu Miu Fall/Winter 2025 campaign on Instagram, as reported by The Daily Mail.
The controversial shoot, initially debuted in June, drew mixed reactions, with some fans praising her style while others slammed her appearance as “stiff” and “lifeless.”
Jenner modelled a dark green knit cardigan, a matching skirt, and a fur stole, the authenticity of which is unclear given Miu Miu’s no-fur policy in the campaign, per WWD. Social media reactions on Instagram and X mirrored earlier backlash, with comments like “NOPE!!!!!!!” and “She looks dead-eyed,” labelling the shoot “cringe.” Critics questioned her posing, while supporters called her a “Queen” and praised the “epic” campaign.
Miu Miu Fall/Winter 2025 campaign: an exploration of femininity.
Creative Director #MiucciaPrada.
Kylie Jenner photographed by Lengua.
Styled by Lotta Volkova.#MiuMiu#MiuMiuFW25 pic.twitter.com/BIhl8teNrF
— Miu Miu (@MIUMIUofficial) July 18, 2025The Miu Miu campaign, part of Jenner’s $500 million fashion empire, per Forbes, follows her Khy brand’s 2024 success, generating $50 million in sales. The backlash echoes criticism of her 2024 Balmain campaign, where 65% of posts cited unnatural posing, per social media analytics. Jenner’s resilience, backed by 400 million Instagram followers, highlights her polarising yet influential status in fashion.
Soft pastels shimmer across clean-cut garments: the simple becomes ethereal in Miu Miu Fall/Winter 2025.
Discover more: https://t.co/FXrJeo3mhV
Creative Director #MiucciaPrada.
Cortisa Star photographed by Lengua.
Styled by Lotta Volkova.#MiuMiu #MiuMiuFW25 pic.twitter.com/Mgk25sal3n
— Miu Miu (@MIUMIUofficial) August 23, 2025Read: Sydney Sweeney Dazzles in Miu Miu at the GLAAD Awards
The controversy underscores the challenges celebrities face in balancing artistic expression with public scrutiny. Miu Miu’s campaign, targeting a luxury audience, aligns with 2025’s trend toward bold, minimalist aesthetics.
Jenner is likely to continue promoting her Khy brand and Miu Miu collaborations, with a rumoured Paris Fashion Week appearance in September 2025.
