Kim Kardashian turned Mel’s Diner on L.A.’s Sunset Strip into a buzzing SKIMS Drive-In on Sunday, April 6, 2025, dazzling fans with a retro pop-up for her leisurewear brand.
The 44-year-old mogul, joined by three of her kids, Chicago, Psalm, and Saint, transformed the iconic eatery into a 50s-60s throwback, spotlighting SKIMS’ latest drop. Rocking beige ribbed cotton leggings and a matching top touted as “breathable, cute, and comfy” on SKIMS’ official site, Kim posed with her crew in a photo booth, thrilling onlookers, as reported by PEOPLE, a veteran celebrity news authority.
The night took a twist when a mystery man cosied up to Kim in snaps, setting Instagram ablaze. “Who’s that with Kimberly?” one user asked, while another speculated, “Not her boyfriend—maybe Antonio Norris?” Dr Lisa Tran, a branding expert with 15 years of studying celebrity ventures, says, “Kim’s knack for buzz keeps SKIMS soaring since its 2019 launch.”
Beyond the event, Kim’s navigating ex Kanye West’s latest X rant slamming Beyoncé and Jay-Z’s twins, Rumi and Sir, alongside her kids prompted a private outreach to Beyoncé, per a family insider. “She’s supporting Beyoncé through this,” the source confirmed to PEOPLE.
Read: Kim Kardashian Offers Support to Bianca Post-Split
Kim’s transition to SKIMS showcases a nostalgic flair and family fun, as PEOPLE and Tran’s analysis validate her marketing prowess. The subplot involving a mystery man keeps fans engaged while West’s drama unfolds, blending authenticity with star power.
