Kendall Jenner is in a new Super Bowl advertisement for Fanatics Sportsbook, and the model openly jokes about the so-called “Kardashian curse.” This is a long-running theory that claims athletes struggle professionally after dating a member of the Kardashian-Jenner family.
In the ad, Jenner addresses the rumour head-on, quipping that the internet believes she is “cursed.” It also claims that any basketball player who dates her eventually hits a rough patch. Rather than denying the speculation, she flips the narrative. She suggests she has learned to “bet on it” instead.
The commercial plays on sports superstition and fan paranoia, with Jenner humorously referencing past relationships. She does this while tossing jerseys into a bin and joking that “nobody was getting a ring in this house.” The tone remains light and self-aware. Accordingly, the ad presents the myth as entertainment rather than fact.
Fanatics Sportsbook’s new commercial with Kendall Jenner is hilarious 😂
Patriots and Seahawks fans are shaking #BetOnKendall pic.twitter.com/LxkOjyyGGG
— JPA (@jasrifootball) January 28, 2026Jenner has previously been linked to several NBA players, including Devin Booker, Ben Simmons, Blake Griffin, and Jordan Clarkson. Over the years, online users have connected her dating history to fluctuations in their on-court performance. This has fueled the viral curse narrative. The Super Bowl ad marks a rare moment when Jenner directly engages with the chatter rather than ignoring it.
The campaign aligns with Super Bowl LX, which will feature a high-profile matchup between the New England Patriots and the Seattle Seahawks. The Patriots’ official social media account even joined the joke. They publicly invited Jenner to support them in hopes of “ending the curse.”
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Michael Rubin, founder of Fanatics, also reacted playfully. He stated that while the curse may sound intimidating, he would “never bet against” Jenner.
The ad highlights a shift in how Jenner handles public narratives around her personal life. Instead of distancing herself from the rumour, she embraces it with humour. She turns a viral myth into a marketing moment on one of the world’s biggest advertising stages.
