On September 2, 2025, Hailey Bieber was named the global face of DKNY’s Fall 2025 campaign. The New York-inspired photo shoot shows Bieber wearing the brand’s latest styles, including double denim, a sleek black blazer, and a new Yankees hat from a special collaboration with the New York baseball team.
“DKNY shows everything I love about New York: energy, uniqueness, and inspiration,” Bieber told PEOPLE in an exclusive interview. “The collection balances structure and comfort. It feels easy to wear but also stylish. It fits my everyday look perfectly.”
Photographer Mikael Jansson captured Bieber modeling key items like the Hadlee Bag, Paula Commuter Tote, and the retro Chana ’89 bag. The collection mixes DKNY’s nostalgic est. 1989 capsule with modern fall staples, such as a varsity jacket, classic denim jacket, and structured blazer. These pieces offer a timeless style with a fresh, modern look, perfect for everyday wear.
A modern day muse. A force of nature.
Hailey Bieber takes center stage as the global face of DKNY.
Photographed by Mikael Jansson pic.twitter.com/FRexysg93x
— DKNY (@dkny) September 2, 2025DKNY shared an exclusive behind-the-scenes video showing Bieber mixing classic and new DKNY pieces, reflecting the brand’s unique New York spirit. The collection is now available online and in stores.
Why Hailey Bieber Is a Great Fit for DKNY
Jacki Bouza, SVP of global marketing and communications at G-III Apparel Group, praised Bieber’s role: “Hailey brings DKNY’s timeless and iconic style to life, sharing New York’s energy with the world.”
Justin Bieber Shares Loving Tribute to Wife Hailey on Instagram
Jeff Goldfarb, executive vice president of G-III Apparel Group, added, “Hailey’s style is both inspiring and relatable. Her energy and attitude perfectly show New York’s spirit.”
DKNY’s Fall 2025 collection matches Bieber’s personal style. It offers flexible pieces for different occasions. From casual denim to sharp blazers, the collection appeals to people who love both classic and modern fashion.
