Grand Theft Auto 6 (GTA 6) stands poised to shatter records upon its anticipated fall 2025 release, with analysts forecasting $2 billion in revenue within the first 24 hours. Investment firm Konvoy Ventures predicts the game will launch at $80 USD, a premium price reflecting its massive hype and development costs. This estimate assumes 25 million units will be sold on day one, driven by pent-up demand since the 2013 debut of GTA 5.
Rockstar Games has not yet confirmed the price or exact release date of the anticipated game. However, industry experts have noted the franchise’s history of blockbuster launches. For instance, GTA V generated $800 million within its first day and reached $1 billion in just three days, setting a high standard. Additionally, projections by Konvoy estimate a total revenue of $7.6 billion within the first 60 days, taking into account in-game purchases and expansions.
GTA 6 is expected to generate $2 billion in the first 24 hours of release
Konvoy has predicted that the game will be priced at $80 USD upon release pic.twitter.com/M8XHNYgJUJ
— Dexerto (@Dexerto) July 16, 2025Konvoy bases its forecast on the unprecedented anticipation for GTA 6. The game boasts advanced features like a massive Vice City map, dynamic AI, and multiplayer elements. At $80, which is higher than the $70 standard for AAA titles like Call of Duty, it targets a premium positioning. Development costs reportedly exceed $2 billion, justifying the price. Deluxe editions and in-game monetisation, like GTA Online’s model, will boost earnings.
GTA 5’s $1 billion in three days sets a precedent; GTA 6’s delay from 2025 to potentially 2026 impacts industry revenue by $2.7 billion. Rockstar’s marketing, including trailers that have been viewed over 200 million times, fuels the hype.
Analyst predicts that GTA 6 will generate $7.6 billion revenue within 2 months of its release. 😳 pic.twitter.com/8zLVvFElnE
— Grand Theft Auto 6 Alerts (@GTA6Alerts) July 15, 2025Read: Travis Scott GTA 6 Tease: Fans Speculate Cameo After Music Video Easter Egg
Konvoy anticipates $80 for the base version, with premium packages higher. This exceeds the $70 norm, reflecting inflation and GTA’s value. Rockstar may reveal pricing in August 2025, ahead of the fall launch. Analysts note GTA 6’s scope justifies the cost, potentially setting new industry standards.
A 2025 release could boost gaming revenue, but delays may lead to fan fatigue. Konvoy’s $7.6 billion projection over 60 days includes spending on GTA Online. The success of GTA 6 depends on console exclusivity (PS5, Xbox Series X/S), followed by a PC release.
