Google and Glance have launched an AI-powered shopping and product-discovery experience on supported Android TVs in India, the United States and Japan.
The opt-in service uses the TV’s ambient screen when viewers aren’t actively watching content. Users can choose between Google’s default Backdrop and Glance’s interactive display.
Glance will surface products across fashion, home décor, travel, food and wellness. An AI shopping agent connects product discovery between mobile phones and television screens.
The system draws on hundreds of retailer integrations and directs users towards participating retail partners. Glance also plans contextual lifestyle simulations and virtual try-on visualisations.
Read: Meta Unveils AI Shopping Features and Small Business Push
A feature called “Shop the Look” lets viewers interact with curated looks on their television and shop matching products through integrated retailers.
Naveen Tewari, founder and chief executive of InMobi and Glance, said the companies wanted to move television beyond the “dormant” screen and make product discovery more interactive.
Read: AI Internet Changes Push Google To Redesign Search
The partnership expands Glance through Google’s Android TV ecosystem. Glance already works with Airtel and DIRECTV, according to the announcement. Glance is now available on supported Android TV devices across all three launch markets.
Google and Glance have launched an opt-in AI-powered shopping and product-discovery experience on supported Android TV devices in India, the United States and Japan.
Glance is an intelligent shopping agent that redefines the commerce experience. Powered by proprietary agentic intelligence and generative AI, Glance delivers a hyper-personalised consumer experience across mobile and TV—shaping the new era of shopping.
Read: Chilean TV Stations Sue Google Over Ad Market
Glance is operated by Glance InMobi Pte. Ltd., an associate of global technology leader InMobi, and is backed by Mithril Capital, Google and Jio Platforms. To learn more, visit glance.com.
