On May 11, 2025, YouTube and TikTok influencer Eugenia Cooney, 30, alarmed fans during a livestreamed makeup tutorial when she appeared disoriented, gagged, and collapsed on her couch, abruptly ending the broadcast.
A Los Angeles-based content creator known for her fashion and beauty videos recently told her viewers she wasn’t “feeling that great” due to stress before signing off. This incident, which garnered millions of views, raised renewed concerns about her health and led to unverified claims about familial conflicts.
many people suggest eugenia cooney was having a heart attack on her live stream days ago as a result of her ed. all symptoms point to one pic.twitter.com/xqEWJ53Rq1
— 🙊 (@cinlatteslut) May 14, 2025Cooney, who has 2.7 million followers on TikTok and 2.1 million subscribers on YouTube, initially insisted that she was “fine,” but she exhibited visible signs of distress, including shaking and gagging. Speculation on social media suggested that she may have suffered a “mini heart attack,” possibly related to her mother withholding vitamins as punishment after a disagreement. However, these claims have not been confirmed by credible sources.
According to Daily Mail, Cooney has not returned to TikTok Live since her latest videos appear pre-recorded. Friend and influencer Jeffree Star, with 7.9 million TikTok followers, commented that Cooney is “clearly not ok,” urging empathy.
Eugenia Cooney has worried fans after going AWOL after ending a stream heaving, saying she was "not feeling good" pic.twitter.com/vkWD7khNep
— Dexerto (@Dexerto) May 24, 2025Cooney has faced ongoing scrutiny over her frail appearance, with many suspecting an eating disorder. In 2019, she sought treatment after an intervention, later discussing her struggles in a Shane Dawson documentary viewed over 30 million times. Despite returning to content creation, her health remains a concern, with TikTok restricting searches for her name in 2024, redirecting users to eating disorder resources, per Dexerto.
The incident raises important questions about influencers’ responsibilities, family dynamics, and the oversight of social media platforms. Critics argue that Cooney’s content may impact vulnerable audiences, although she denies promoting eating disorders.
Psychology expert Dr. Amina Khan from UCLA states, “While public concern reflects genuine worry, online speculation can be more harmful than helpful without professional intervention.”
Cooney’s silence since the incident leaves fans awaiting updates.
