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Reading: Djo Ends Taylor Swift’s Record Global Spotify Reign With Viral Hit
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Djo End of Beginning Spotify
PhotoNews Pakistan > Entertainment > Djo Ends Taylor Swift’s Record Global Spotify Reign With Viral Hit
Entertainment

Djo Ends Taylor Swift’s Record Global Spotify Reign With Viral Hit

Web Desk
By Web Desk Published January 4, 2026 2 Min Read
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Djo. Image Credit: gio_palace / Instagram
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Taylor Swift’s record-breaking run atop the Global Spotify chart has come to an end after 78 consecutive days, with the top position now claimed by Djo.

Djo, the music project of actor and musician Joe Keery, surged back to No. 1 following renewed interest in his track End of Beginning. The rise coincides with the conclusion of Stranger Things, which helped fuel fresh momentum for the song.

Originally released in 2022, End of Beginning enjoyed early chart success before gaining a second wave of popularity through TikTok, where it went viral. That resurgence has now pushed the track back to the top of the Spotify Global chart.

Despite Swift’s fans celebrating her lengthy reign, the pop icon herself has expressed admiration for Djo’s work. Keery previously revealed that Swift praised End of Beginning during a chance meeting at a New York recording studio.

“End Of Beginning” by Djo returns to #1 on the Spotify global chart with 6.5 million streams.

It also hits #1 on US Spotify for the first time with 1.38 million streams. pic.twitter.com/eC4TmSL0OQ

— Spotify Daily Data (@spotify_data) January 3, 2026

Speaking on The Spout podcast in 2024, Keery said he was surprised to learn that Swift knew the song. He recalled her telling him, “Hey, I really love that track of yours, End of Beginning.”

Keery admitted he was stunned and asked how she discovered it. He later reflected that the moment made sense, noting Swift’s reputation as a passionate music fan who actively explores new releases across genres.

Read: Taylor Swift Donates $1 Million to Fight Hunger in the US

With End of Beginning now back at the top of the global charts, Djo’s resurgence highlights how viral momentum and fan-driven discovery can reshape streaming success long after a song’s initial release.

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