According to an internal memo from Acting CEO James Dong, Daraz Group, under Alibaba’s ownership, has initiated workforce reductions to streamline operations. Specific figures on the layoffs remain undisclosed, with Daraz opting not to share details on the scale of impact across its markets in Pakistan, Bangladesh, Nepal, Sri Lanka, and Myanmar.
The memo expressed regret over the departures of numerous Daraz team members. Previously, Daraz reported a staff count of 3,000 before reducing its workforce by 11% due to various challenges, including market conditions, the Ukraine conflict, and economic pressures.
Dong highlighted the necessity of restructuring to meet financial goals and ensure sustainability amid market adversities. The focus will shift towards enhancing customer experiences through an expanded selection of cost-effective products and improved seller performance.
James Dong took over as acting CEO in January, succeeding Bjarke Mikkelsen. Daraz, which has a significant presence in Pakistan and Bangladesh, was founded in Pakistan in 2012 and acquired by Alibaba in 2018. It operates across e-commerce, logistics, payment, and financial services, boasting over 30 million customers, 200,000 sellers, and 100,000 brands.
