Portugal’s Cristiano Ronaldo launched his YouTube channel UR · Cristiano on Wednesday, quickly attracting millions of subscribers. Within just a few hours, the count surged to 1.69 million.
UR · Cristiano reached over 6.62 million subscribers after releasing 18 videos, showcasing the immense popularity of the 39-year-old, five-time Ballon d’Or winner currently playing for Saudi Arabian club Al Nassr.
Ronaldo announced the launch on his social media platforms, exciting his followers by inviting them to “SIUUUbscribe” and join him on this new venture. His digital presence is vast, with 112.5 million followers on X, 170 million on Facebook, and 636 million on Instagram, reflecting his global influence.
Before the channel’s launch, Ronaldo had teased his latest initiative, sparking speculation among fans about potential new projects, including a podcast or a media venture tied to a product. On August 17, he posted a video hinting at the new endeavour.
The clip, set in a studio living room, featured Ronaldo attempting to record a video despite being advised against it by an off-camera voice. A voice-over humorously commented on his difficulty keeping the project details confidential.
