Since its inception in 1908, Converse has been a stalwart in the basketball world. Now, through Shai Gilgeous-Alexander, the Oklahoma City Thunder point guard, Converse is resurging to challenge dominant brands like Adidas and Nike in the NBA. Shai Gilgeous-Alexander, a star player, is at the forefront of bringing the iconic brand into the spotlight.
The 1980s marked a pivotal era for the NBA, featuring legendary team rivalries and iconic players. This period saw the rise of Converse as a prominent sneaker brand, celebrated for its involvement with stars like Magic Johnson, Larry Bird, and Isaiah Thomas. However, the emergence of brands like Nike and Adidas, coupled with Michael Jordan’s influence, eventually overshadowed Converse.
The Enduring Popularity of Converse
Converse’s slogan, “Choose your weapon,” encapsulated the competitive spirit of the 80s, particularly the Lakers-Celtics and Magic-Bird duels. The Chuck Taylor model, named after the player who popularized them, remains one of the most recognized Converse shoes.
In addition to Gilgeous-Alexander, other stylish NBA players like Kelly Oubre and De’Aaron Fox have been associated with Converse. Draymond Green and Malik Beasley, and other players like Jordan Clarkson and PJ Tucker are also seen sporting Converse sneakers, signalling a return to the brand’s basketball roots.
Converse’s Future in Basketball
Converse’s resurgence in the NBA represents a nostalgic trip to the past with a hopeful outlook. Once integral to the league’s growth, the brand is gaining popularity again, bridging the gap from the era of Larry Bird and Magic Johnson to today’s stars like Shai Gilgeous-Alexander. Converse’s enduring legacy in basketball fashion and culture remains evident as it makes a fashionable return to the NBA courts.