The NFL, Apple Music, and Roc Nation announced on September 28, 2025, during the Sunday Night Football broadcast of the Green Bay Packers vs the Dallas Cowboys, that Bad Bunny will headline the Super Bowl LX halftime show on February 8, 2026, at Levi’s Stadium in Santa Clara, California. The decision has ignited a firestorm of fan reactions, ranging from excitement to disappointment.
Bad Bunny, a Grammy-winning artist with a massive global following, previously performed at Super Bowl LIV with Shakira. Despite his credentials, some fans expressed frustration, expecting legacy acts like Taylor Swift. Social media posts included, “We want Taylor,” and “An all-Spanish halftime show? This will be the most hated ever.” Others questioned viewership, citing Santa Clara’s connection to Metallica. However, supporters celebrated the cultural significance, with one fan noting, “This is visibility for Latin culture on a global stage.”
Bad Bunny stuns for Super Bowl LX halftime show announcement. pic.twitter.com/pXvmyzy4o2
— Pop Crave (@PopCrave) September 29, 2025In a statement released by the NFL, Bad Bunny said, “What I’m feeling goes beyond myself. It’s for those who came before me and ran countless yards so I could score a touchdown… this is for my people, my culture, and our history. Ve y dile a tu abuela que seremos el HALFTIME SHOW DEL SUPER BOWL.” His words highlight the historic moment for Latin representation.
Read: Bad Bunny Faces Death Threat at Puerto Rico Residency Finale
The Super Bowl halftime show, watched by over 120 million viewers, is a cultural milestone. Bad Bunny’s selection, with 60 million monthly Spotify listeners, underscores his global influence but challenges fan expectations shaped by past performers like Beyoncé and Rihanna. The debate reflects the NFL’s balancing act between innovation and tradition.
Bad Bunny’s Super Bowl LX halftime show announcement sparks excitement and backlash. As the February 8, 2026, performance approaches, his cultural impact continues to grow.
