Apple launches the iPhone 17e at $599 to strengthen its position in the competitive global smartphone market.
The new entry-level model starts at $599 and comes with 256 gigabytes of storage, positioning it as a stronger value option for customers.
The iPhone 17e is powered by Apple’s latest-generation A19 chip, built on 3-nanometer technology. This marks a performance upgrade for the company’s more affordable lineup.
The device also features Apple’s new C1X modem. According to the company, it delivers faster cellular speeds while improving power efficiency.
For the first time in the “e” series, the iPhone 17e supports MagSafe. Users can now access Apple’s magnetic chargers and accessories, with wireless charging speeds of up to 15 watts.
Pre-orders open at 6:15 a.m. Pacific Time on Wednesday in more than 70 countries and regions. The device will go on sale beginning March 11.
The launch comes as memory chip prices rise due to a global shortage. By offering higher storage at the same starting price, Apple appears to be absorbing some cost pressure to keep its entry-level model competitive.
Some analysts view the higher storage at $599 as effectively a price reduction, since customers previously paid extra for that capacity.
In addition to the iPhone 17e, Apple introduced a redesigned iPad Air powered by the M4 chip. The 11-inch version starts at $599, while the 13-inch model is priced at $799.
Separately, a report said Google has explored hosting servers in its data centres to support a future version of Siri powered by Gemini, while meeting Apple’s privacy standards. Apple and Google did not immediately comment.
