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Reading: ZNWR Launches Bubble Wrap Fashion Line in Belarus
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ZNWR bubble wrap fashion
PhotoNews Pakistan > Offbeat > ZNWR Launches Bubble Wrap Fashion Line in Belarus
Offbeat

ZNWR Launches Bubble Wrap Fashion Line in Belarus

Web Desk
By Web Desk Published December 30, 2024 2 Min Read
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Luxury Bubble Wrap clothing by ZNWR. Photo Credits: Design Taxi Community
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Belarusian fashion brand ZNWR has sparked amusement and debate with its latest creation: clothing made entirely from transparent bubble wrap.

Renowned for its cutting-edge styles, ZNWR continues to challenge fashion norms with this distinctive line.

What in the world of fashion?
Bubble wraps as jackets—not what we expected!

The ZNWR team is wowing the fashion scene with this bold innovation. Get ready, fashionistas—bubble wrap is officially wearable!#ZNWR #BoldStyle #FashionRevolution #SustainableFashion #FashionEVO pic.twitter.com/uWrPvu56OL

— FashionEVO (@fashionevostyle) December 9, 2024

A TikTok user discovered the bubble wrap clothing at the ZNWR store in Minsk’s Dana Mall, sharing a video that soon went viral, attracting over 100,000 views. The collection features a transparent dress priced at 280 Belarusian rubles ($86) and a jacket for 380 rubles ($116).

These pieces, designed for fashion-forward individuals seeking a standout outfit for New Year’s Eve, have elicited various responses.

Pop into the New Year in style with these head-turning bubble wrap garments. #AvantGarde #ZNWR #PartyOutfit https://t.co/gCnL70ybdf

— TAXI (@designtaxi) December 29, 2024

On TikTok, the social media user playfully dubbed the dress and jacket “anti-stress” attire, a nod to the bubble wrap’s irresistible pop. Some viewers humorously commented on popping the bubbles, while others debated whether the collection represents a genuine fashion endeavour or a whimsical trial.

View this post on Instagram

A post shared by Z N W R (@znwr.store)

Despite some scepticism, the bubble wrap collection from ZNWR is genuine and exclusive, with only 20 dresses and 20 jackets produced. ZNWR’s Instagram promotes the collection as a unique holiday wardrobe choice, offering an avant-garde alternative to traditional velvet and satin.

ZNWR’s bold designs have drawn comparisons to Balenciaga, earning it the nickname “Balenciaga of Belarus” for its flair for creating high-fashion, albeit unconventional and costly, items.

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