Louis Vuitton has unveiled its Resort 2025 campaign, featuring global star Zendaya in a surreal celebration of travel and luxury.
Shot by renowned photographers Inez Van Lamsweerde and Vinoodh Matadin, the campaign showcases Zendaya towering over Italian Riviera landscapes, blending cinematic artistry with high fashion. Set to launch in select print publications on April 20, 2025, and on Louis Vuitton’s digital channels from May 16, the visuals capture the essence of the brand’s travel-inspired aesthetic.
The campaign places Zendaya in idyllic coastal scenes, where she appears oversized against beach umbrellas, lounge chairs, and turquoise waters. One striking image features her in a black embroidered dress, leather thong sandals, and a leather-wicker Capucines bag, with her toes nearly grazing the sea. The surreal effect, crafted without disclosing the superimposition technique, evokes a dreamlike narrative that aligns with Louis Vuitton’s adventurous spirit.
Zendaya for Louis Vuitton’s resort campaign (2025) pic.twitter.com/dgfOdX76Cp
— Complex Pop Culture (@ComplexPop) April 18, 2025Art direction by Lina Kutsovskaya of BeGood Studios, styling by Law Roach, and hair and makeup by Ursula Stephen and Ernesto Casillas elevate the campaign’s polish. Louis Vuitton emphasises that the visuals reflect “the desire for travel” inherent in the Resort 2025 collection.
The Resort 2025 Collection
Designed by Nicolas Ghesquière, Louis Vuitton’s artistic director of women’s collections, the Resort 2025 line debuted in May 2024 at Barcelona’s Park Güell, a UNESCO World Heritage site designed by Antoni Gaudí. The collection’s vibrant, travel-inspired pieces draw from the brand’s exploration heritage, with the Capucines bag as a centrepiece. Zendaya’s campaign brings this vision to life, merging elegance with bold creativity.
Louis Vuitton x Murakami. Chapter Two of the iconic re-edition campaign unfolds with House Ambassador Zendaya showcasing Takashi Murakami’s Cherry Blossom motif. Available online ahead of the global launch at https://t.co/3UOMy9G6fA#Zendaya #LVxMurakami #LouisVuitton pic.twitter.com/INSFsTcXvq
— Louis Vuitton (@LouisVuitton) March 15, 2025Zendaya’s Louis Vuitton Legacy
Zendaya, celebrated for her roles in Euphoria, Dune, and Challengers, became a Louis Vuitton ambassador in 2023. Her first campaign highlighted the Capucines handbag, followed by a role in the brand’s reimagined Takashi Murakami collaboration, reviving the iconic multicoloured monogram. Her presence in the Resort 2025 campaign cements her status as a fashion icon and a key face of the luxury house.
Louis Vuitton x Murakami. On set for the re-edition collection campaign, House Ambassador #Zendaya reflects on the joy of self-expression. Exclusively available online ahead of the global launch at https://t.co/a8HdyvKeA6#LVxMurakami #LouisVuitton pic.twitter.com/1RXQ6cFubS
— Louis Vuitton (@LouisVuitton) March 15, 2025Zendaya’s starring role in Louis Vuitton’s Resort 2025 campaign underscores her global influence and the brand’s innovative approach to storytelling. The surreal Italian Riviera visuals showcase high fashion and tap into the universal allure of travel and escapism. As the campaign rolls out, it’s poised to captivate fashion enthusiasts and solidify Louis Vuitton’s legacy of blending art with luxury.
