Mexican influencer Vielka Pulido and her boyfriend were fatally shot outside the Beast Fitness Center gym in Puebla, on Calzada Zavaleta.
In a harrowing incident on the morning of Wednesday, April 3, the gruesome event, captured in a video that has since gone viral, shows the couple being ambushed by armed attackers in a grey car as they attempted to leave in their white BMW. The footage vividly depicts an assailant emerging from the vehicle and firing at the couple with lethal intent, resulting in their immediate deaths.
The video’s poor quality complicates the investigation, obscuring the assailants’ license plates. Nonetheless, it is believed that over 10 shots were fired, underscoring the attackers’ ruthless resolve to kill Pulido and her partner. Following the attack, Pulido was found dead inside the car and her partner on the ground, both succumbing to the gunfire.
Emergency services arrived quickly at the scene but were unable to save Pulido and her boyfriend. Municipal police secured the crime scene, as the Puebla State Attorney General’s Office (FGE) launched an investigation to apprehend the perpetrators.
The death of Pulido, also known as ‘La Bendi’ and notorious as “Lady Humiliator” on social media, has left her family, friends, and a large following grieving and in shock. With a significant presence on Instagram and TikTok, Pulido’s controversial reputation now takes a tragic turn, deeply affecting her community.