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Reading: Taylor Swift’s Reign in 2023 With Highest Ticket Sales
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Taylor Swift Australian Tour
PhotoNews Pakistan > Entertainment > Taylor Swift’s Reign in 2023 With Highest Ticket Sales
Entertainment

Taylor Swift’s Reign in 2023 With Highest Ticket Sales

Web Desk
By Web Desk Published December 29, 2023 2 Min Read
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Taylor Swift captivates the audience with her performance at the Taylor Swift | The Eras Tour, held at Lumen Field on July 22, 2023, in Seattle, Washington. Photo Credit: Mat Hayward/TAS23/Getty Images/TAS Rights Management.
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In a year of witnessing the resurgence of live entertainment, Taylor Swift stood out as the leading figure in ticket sales, surpassing major attractions and iconic bands.

StubHub’s December report identified her as the top-selling artist in Las Vegas, a city experiencing a significant boost in event ticket sales. Despite limited performances at Allegiant Stadium, Swift’s ‘Eras Tour’ dominated the ticket market, securing the number one position in StubHub’s rankings for Las Vegas events.

Swift’s ticket sales overshadowed significant events like the Las Vegas Grand Prix. This Formula 1 event, debuting in November, drew a massive crowd of 315,000 over four days, ranking it as Nevada’s second-largest event and third globally in sports event sales.

Top selling (cumulative ticket sales) live events in Las Vegas in 2023 on StubHub
1. Taylor Swift
2. Las Vegas Grand Prix
3. U2
4. When We Were Young
5. Pittsburgh Steelers at Raiders https://t.co/KAYCd0P4Ax #vegas #lasvegasgp #taylorswift #RaiderNation #spherevegas

— Mick Akers (@mickakers) December 16, 2023

However, Swift’s sales surpassed even this landmark event. The Sphere, a viral sensation on social media, also fell short compared to Swift’s sales, despite U2’s popular residency there.

Las Vegas’s Top Events and Swift’s Unrivaled Impact

Las Vegas hosted various notable events throughout the year, with the ‘When We Were Young Festival’ and the NFL game between the Raiders and the Pittsburgh Steelers also making the top list. The Raiders’ game notably outperformed the Dallas Cowboys in ticket sales by 17 per cent.

Taylor Swift's tour broke new ground, becoming the first in history to surpass the symbolic $1 billion mark in ticket sales in 60 dates from March to November 2023.

Read: https://t.co/qO06mrfP5G

— Philstar.com (@PhilstarNews) December 9, 2023

Taylor Swift’s dominance in the 2023 live entertainment landscape highlighted her extraordinary appeal. Her ability to outsell viral venues like the Sphere and major events such as the Las Vegas Grand Prix exemplifies her status as a pop star and a transformative figure in the world of live entertainment. StubHub’s report underscores Swift’s influence, showcasing her as a phenomenon reshaping the live entertainment industry.

StubHub’s end-of-year report revealed just how much influence women, led by new billionaire Taylor Swift, had in 2023 as women in music drew record numbers of ticket sales and women’s sports—from volleyball to golf—also set records. https://t.co/gENm57AKXn

— Forbes (@Forbes) December 6, 2023
TAGGED:FeaturedTaylor Swift
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