Sony Pictures is accelerating development of its upcoming Labubu movie and has already secured a high-profile director. Paul King, best known for transforming Paddington into a modern classic and for directing Wonka, will lead the project.
With King on board, Sony is signalling bigger ambitions. Rather than chasing a short-lived viral trend, the studio aims to build a colourful, enduring franchise that appeals to families and collectors alike.
Although the film remains in early development, with no cast or writers announced, King’s appointment sets a clear creative direction. His trademark mix of fantasy, gentle humour, and emotional depth aligns closely with Labubu’s offbeat charm. As a result, the “weird but adorable” creatures could translate smoothly into live action while retaining their distinctive identity.
Labubu began its journey in 2015, created by illustrator Kasing Lung as part of his Monsters story series. A few years later, in 2019, Chinese collectables giant Pop Mart transformed the characters into blind-box figures. That move sparked a global craze.
Paul King to Direct Labubu Movie for Sony (Exclusive) https://t.co/iC0y8Ras91
— The Hollywood Reporter (@THR) December 18, 2025Soon after, fans began chasing rare editions, while a booming resale market pushed prices sharply higher. Consequently, Labubu evolved from a niche illustration into a worldwide pop-culture phenomenon.
Sony now aims to carry that momentum onto the big screen. Like other toy-based adaptations, the Labubu movie will tap into an existing fan base. However, unlike many brands, Labubu lacks a fixed storyline. That freedom gives King and his creative team room to craft an original universe inspired by the dolls’ look and personality.
Read: Sony Pictures to Develop Movie Based on Popular Labubu Dolls
Tone will play a crucial role in shaping the film’s success. Labubu characters blend sweetness with mischief. Visually, they sit somewhere between a fairy-tale creature, a playful monster, and a designer collectable.
A Labubu movie is coming!
Paddington and Wonka director Paul King has signed on to bring PopMart’s hit doll to the big screen.
Read more: https://t.co/3ehSiHJ2QO pic.twitter.com/9tu0J7U0iq
— Empire (@empiremagazine) December 19, 2025As a result, the story could take several directions. It might become a heartfelt family fantasy with an emotional core. Alternatively, it could explore obsession, collecting culture, or even gently satirise viral trends and consumer habits. Most likely, King will strike a balance.
Given his track record, audiences can expect an accessible story with warmth and humour. At the same time, subtle irony should keep adults engaged. If executed well, Labubu could grow from a viral doll into Sony’s next cross-generational film franchise.
