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Reading: Snapchat Ditches Three-Tab Redesign, Trials Five-Tab Layout in 2025
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PhotoNews Pakistan > Tech > Snapchat Ditches Three-Tab Redesign, Trials Five-Tab Layout in 2025
Tech

Snapchat Ditches Three-Tab Redesign, Trials Five-Tab Layout in 2025

Web Desk
By Web Desk Published May 1, 2025 2 Min Read
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Photo Credit: Bark Blog
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In its Q1 2025 earnings report on May 1, 2025, Snapchat announced that it has reversed its simplified three-tab redesign, which eliminated the Snap Map and Stories tabs, following negative feedback from its core user base.

The redesign, focusing on Chat, Camera, and Spotlight, created friction for long-time users. CEO Evan Spiegel noted: “We found it difficult, especially for power users, to adopt the three-tab design.” After a seven-month trial, Snap tests a five-tab layout that restores Snap Map and Stories while enhancing Spotlight visibility for better content discovery.

Snap is seemingly rethinking that 'simplified' app https://t.co/papSAsP2fa

— Engadget (@engadget) April 30, 2025

The earnings report also highlighted a 14% year-on-year revenue increase to $1.36 billion, driven by improved ad tools and Snapchat+ subscriptions. Global daily active users grew to 460 million, with monthly active users surpassing 900 million, though North America saw a 1 million drop to 99 million daily users.

Snapchat scraps ‘simple’ redesign as it loses users in North America https://t.co/XBvr8bmIgT

— The Verge (@verge) April 29, 2025

Snap reported a 55% rise in My AI usage in the U.S., teasing new AI and augmented reality features for later in 2025. The shift reflects Snap’s commitment to balancing user preferences with innovation.

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