Apple Inc. hit a snag in its AI ambitions on March 7, 2025, announcing a delay in long-awaited Siri upgrades—now slated for “the coming year” instead of April’s iOS 18.4 drop.
Sources say features like tapping personal data and app control, promised last June at WWDC, are mired in bugs, pushing the Siri AI Delay to 2026 as soon as possible. The setback exposes cracks in Apple’s AI division as rivals charge ahead.
Initially touted for iOS 18.4, the enhancements meant to juice up Siri’s smarts flopped in testing, frustrating execs like Craig Federighi. “They don’t work right,” insiders griped, hinting at a possible scrapping for a 2026 next-gen Siri reboot.
Apple has officially delayed its more intelligent Siri with Apple Intelligence ‼️
“It’s going to take us longer than we thought to deliver on these features and we anticipate rolling them out in the coming year.” pic.twitter.com/GZqxpvGWPo
— AppleTrack (@appltrack) March 7, 2025
Bloomberg flagged the stall in February, but fixes faltered, delaying a ChatGPT-esque Siri to iOS 19’s 2026 underpinnings. A full rollout is eyed for iOS 20 in 2027. Apple’s mum on specifics, but the stumble stings after hyping “Apple Intelligence” for iPhone 16.
Read: Apple Set to Release iOS 18.4 in April Featuring Major Siri Enhancements
The six-month Siri AI Delay advertised in ads rattles Apple’s rep, and AppleCare is braced for gripes: “Tell ‘em next year,” a memo instructs. Hardware strain looms as beefier AI could slow older devices or demand future spec bumps.
Apple confirms delay of AI-infused Siri https://t.co/AEp7MbPs3e pic.twitter.com/BslaIGUmp7
— Financial Post (@financialpost) March 7, 2025
Meanwhile, Amazon’s Alexa+ hits this month, and Google and Samsung weave AI deep into their gear, leaving Siri’s glow-up (ChatGPT tie-in, Type to Siri) looking thin. The Siri AI Delay from April to 2026 sparks doubt in Apple’s AI game.