Shakira is set to define the musical backdrop for the 2024 Copa America with her latest song, “Puntería,” which was selected as the official anthem for the Copa America 2024, which will commence on June 20 in the United States.
Shakira, renowned for her 2006 and 2010 World Cup performances, returns to the soccer scene. Her latest track from the album “Las mujeres ya no lloran,” features Cardi B.
The choice of “Puntería,” which translates to “Aim,” underscores its relevance to soccer, where precision is crucial. The song symbolizes the precision in passes, shots, and saves within the sport. Shakira’s engagement brings her signature vibrancy to the world’s most popular sport, continuing her legacy of iconic sports anthems like “Waka-Waka.”
The reveal occurred in New York City, with Shakira and Ignacio Meyer, president of Univision Networks Group, presiding. They shared the song adaptation as the image and anthem of the tournament’s official broadcaster.
A promotional video accompanied the announcement, highlighting Shakira’s enduring appeal. Further details of an official launch remain undisclosed, except for their comments at the skyscraper-lined event.
