Menswear plays a poor relation to women’s styles at New York Fashion Week, but it is enjoying faster-growing sales and consumer tastes that are becoming more daring, experts say.Just a fraction of the hundreds of shows at New York Fashion Week are devoted to men’s lines, and they attract far smaller crowds and less coverage, yet the menswear scene is flourishing.Driving sales are younger men shedding traditional looks in favour of color, casual styles and quirky twists on classics.”The men’s market is steadily growing and for many retailers it has outsold their womenswear,” said Matt Feniger, associate editor for menswear at WGSN, which predicts trends and style for the fashion and retail industries.
“Men are much more willing to experiment with fashion and try new things and this is reflected in sales,” he said.
