Canadian singer Justin Bieber’s recent decision to unfollow his former mentor and friend Usher on Instagram has stirred significant concern and speculation among his fans.
Justin Bieber’s action has sparked a flurry of discussions on social media, as followers speculate about potential tensions between the two artists. Bieber and Usher have previously collaborated on several major hits, marking pivotal moments in Bieber’s career.
This move by Justin, however, is part of a broader pattern. It has come to light that he has also unfollowed several other close associates, including Allison Kaye, his former manager at SB Projects; Kenny Hamilton, his former bodyguard; Ryan Good, his former style coach and best man; and Poo Bear, a songwriter and producer who collaborated with him on multiple albums.
I don’t pay much attention to who follows who, but this is interesting.
Justin Bieber unfollowed his long term manager Scooter Braun… and now Usher.
I have a feeling Justin Bieber is going to be making some huge splashes soon. pic.twitter.com/HNzasMSdgn
— MJTruthUltra (@MJTruthUltra) January 14, 2025Fans quickly responded to these changes, sharing their thoughts across platforms like Reddit. Some suggested that celebrities who choose not to follow anyone can avoid fueling unnecessary rumours. Others expressed concern for the personal relationships Justin appears to be leaving behind. “Come on, Justin, get well!” and “Maybe he wants to distance himself from people in his past who treated him badly” are among the comments fans have posted.
This isn’t the first time Bieber’s relationship with Usher has been scrutinised. In 2024, Bieber declined an invitation from Usher to perform at the Super Bowl LVIII halftime show. Despite this, he showed his enduring affection for Usher with an Instagram post that read: “I LOVE YOU MY BROTHER.”
Despite these rumours and public reactions, Justin has focused on his personal life. In August, he and his wife, Hailey Bieber, celebrated the birth of their first child, Jack Blues Bieber. Justin shared this joyful moment on social media with a heartfelt post featuring a tender photo of Hailey touching their newborn’s foot, accompanied by the message: “Welcome home, Jack Blues Bieber.”
