Internet sleuths and true crime enthusiasts, usually eager to solve mysteries, are withholding their assistance in the murder investigation of UnitedHealthcare CEO Brian Thompson.
Despite the availability of multiple videos and images on social media depicting the masked assailant—who shot Thompson from behind with a silenced weapon and fled on a bicycle—these online detectives remain notably detached.
This unusual reluctance stems from the healthcare company’s controversial reputation for denying necessary claims to clients, diminishing the community’s usual hunger for justice in such cases. Michael McWhorter, a prominent social media figure known for his true crime content, expressed a lack of urgency in the community to pursue the assailant, a sentiment not typical in cases of overt violence.
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Savannah Sparks, with a following of 1.3 million and a history of assisting police in digital suspect tracking, explicitly refused to participate. Similarly, an influencer known as @thatdaneshguy told his audience his decision to distance himself from the investigation, even removing potentially useful evidence to avoid inadvertent assistance.
As the search for the gunman continues, the FBI offers a $50,000 reward for information that leads to an arrest and conviction, with the police adding $10,000. The NYPD believes the attacker planned the assault, a theory that bullet casings from the scene support; inscriptions on them criticize the tactics insurers use to deny claims.
UnitedHealth, the largest health insurer in the U.S., has attracted significant criticism for its claims-handling practices despite collecting hefty premiums. Brian Thompson, who joined UnitedHealth in 2004 and became CEO of UnitedHealthcare in April 2021, became controversial because of the company’s policies.