Global smartphone shipments grew by a modest 0.2% year-on-year in Q1 2025, reaching 296.9 million units, according to a Canalys report released on April 30, 2025.
The slight increase, marking the third consecutive quarter of slowing growth, reflects vendors’ focus on maintaining healthy inventory levels. While markets like China, the U.S., and Africa saw gains, India, Latin America, Europe, and the Middle East experienced cautious demand or declines.
Samsung's lead over Apple in the global smartphone market is down to just 1% https://t.co/iyiO6kSknU by @nexusben
— 9to5Google (@9to5Google) April 30, 2025Samsung retained its top position, shipping 60.5 million units for a 20% market share, driven by the Galaxy S25 and A-series launches. Apple secured second place with 55 million units and a 19% share, boosted by U.S. growth and Asia-Pacific emerging markets.
Xiaomi ranked third with 41.8 million units (14% share), followed by Vivo and Oppo, each with 8% shares, shipping 22.9 million and 22.7 million units, respectively.
Samsung Q1 2025 Results – Key Takeaways
• Double digit flagship sales growth thanks to the S25 series
• S25 Edge launch in Q2
• New foldables, wearables and headset in H2
• New major customer for flagship processors in Q2
• New Main and Telephoto sensors for H2 alongside… pic.twitter.com/Sl1Av3rIXq
— Anthony (@TheGalox_) April 30, 2025The U.S. market experienced a 12% year-on-year surge, primarily driven by Apple’s strategic inventory buildup amid concerns over tariffs. Le Xuan Chiew, a Research Manager at Canalys, pointed out that necessary inventory corrections may cause potential volatility in the U.S. market over the next few quarters.
Principal Analyst Toby Zhu expressed optimism for a rebound in Q2 for Southeast Asia and Latin America, despite the lacklustre performance in Q1.
