Global pop star Dua Lipa became the first celebrity to showcase the iPhone 17 Pro, which was unveiled at Apple’s ‘Awe Dropping’ event. As Apple’s ambassador, Lipa posted a stunning photo of the new orange iPhone 17 Pro on Instagram and filmed a documentary-style video for her Radical Optimism Tour using the phone. This collaboration highlights Apple’s strategy of blending technology with pop culture.
Lipa’s partnership with Apple leverages her massive fanbase and status as a beloved singer. By debuting the iPhone 17 Pro, she positions it as a must-have device. The collaboration, announced just minutes after the event, ties her tour’s visuals to Apple’s cutting-edge technology. It creates buzz among fans and tech enthusiasts alike.
iPhone 17 Pro Features and Pricing
The iPhone 17 Pro, priced at $1,099, leads Apple’s 2025 lineup, which includes:
- iPhone 17: $799
- iPhone 17 Air: $999
- iPhone 17 Pro Max: $1,199
Key features include a sleek aluminium unibody design and a 48MP triple rear camera with a vapour chamber cooling system. Additionally, it has the powerful A19 Pro chip for top performance. Pre-orders start September 12, with availability from September 19, per Apple’s announcement.
Read: iPhone Air Review: WSJ’s Nicole Nguyen on Apple’s Thinnest iPhone in 2025
Apple’s choice of Dua Lipa as ambassador taps into her global influence, making the iPhone 17 Pro a cultural phenomenon. This move shows how brands use pop stars to promote tech organically. Lipa’s role boosts Apple’s visibility and connects music with innovation, setting trends for 2025.
