President-elect Donald Trump announced the launch of his new fragrance line, “Fight, Fight, Fight,” using a photo of himself with First Lady Jill Biden from the reopening of Notre Dame Cathedral in Paris. The image, shared on Trump’s Truth Social app, captures Trump and Biden in conversation, with an empty seat for Brigitte Macron.
The line features men’s cologne and women’s perfume, each priced at $199. Marketed as symbols of victory and strength, the website describes the fragrances as embodying “the essence of success and determination.” Customers can buy fragrance sets with a 50% discount on the second item.
Trump promotes these fragrances as ideal Christmas gifts, highlighting that the name “Fight, Fight, Fight” symbolizes the spirit of his supporters and signifies “us WINNING.”
However, the website clarifies that proceeds from the fragrance sales do not support Trump’s political campaign. It states, “GetTrumpFragrances.com is not political and is unconnected to any political campaign.”
CIC Ventures markets the fragrance line. It is known for producing Trump-branded merchandise, such as sneakers with an American flag design.
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