Disney finalised its acquisition of Comcast’s one-third stake in Hulu for $9 billion, concluding a two-year negotiation. The deal will close by July 24, 2025, and strengthens Disney’s control over the streaming platform. This article explores the acquisition’s details, strategic implications, and what it means for consumers.
Disney paid an initial $8.61 billion in December 2023, based on a $27.5 billion floor value set in 2019. After a valuation dispute, an arbitration process determined an additional $438.7 million payment, finalising the deal at $9 billion, significantly less than Comcast’s initial $14 billion valuation.
The acquisition follows Disney’s 2019 agreement to assume full operational control of Hulu after acquiring 21st Century Fox, making it the majority owner with a two-thirds stake.
Disney is set to pay Comcast $439 million to purchase its remaining 33% stake in Hulu, securing full ownership by July 24, 2025. pic.twitter.com/dD8YbwWGZX
— Pubity (@pubity) June 9, 2025Disney CEO Bob Iger hailed the deal as a step toward deeper integration of Hulu with Disney+ and ESPN+. “This acquisition allows us to offer greater value to consumers through a unified streaming experience,” Iger said. The buyout aligns with Disney’s strategy to consolidate its streaming portfolio, combining Hulu’s general entertainment with Disney+’s family content and ESPN+’s sports offerings.
Comcast, a Hulu co-founder since 2007, acknowledged the platform’s role in its streaming growth. “Hulu generated nearly $10 billion in proceeds and built a significant audience for NBCUniversal’s content,” a Comcast spokesperson noted. The sale allows Comcast to focus on its streaming ventures, such as Peacock.
With full ownership, Disney plans to enhance Hulu’s integration into its streaming ecosystem. Consumers can expect a seamless experience across Disney’s platforms, potentially including bundled subscriptions and exclusive content. The deal also positions Disney to compete more effectively against Netflix and Amazon Prime Video.
Disney’s $9 billion acquisition of Comcast’s Hulu stake, finalised on June 9, 2025, marks a pivotal moment in the streaming industry. By gaining full control, Disney is poised to unify its streaming services and offer enhanced value to consumers. As the deal closes by July 24, 2025, the industry will watch closely for Disney’s next moves.
