Photonews Logo Photonews logo
  • Home
  • Pakistan
    • Punjab
    • Sindh
    • Khyber Pakhtunkhwa
    • Azad Jammu Kashmir
    • Balochistan
    • Gilgit – Baltistan
  • World
  • Business
  • Entertainment
  • Videos
    Gen V Season 2 trailer
    Videos

    Gen V Season 2 Trailer Cast, Plot, Premiere Details

    July 26, 2025 3 Min Read
    IShowSpeed Daniel La Belle race
    Videos

    IShowSpeed Beats Daniel La Belle in 40-Meter Race, Hits 41M Subscribers

    June 24, 2025 2 Min Read
    Cardi B new single Outside
    Videos

    Cardi B’s ‘Outside’ Single Sparks Buzz Over Offset and Stefon Diggs

    June 20, 2025 2 Min Read
  • Sports
  • Technology
  • Offbeat
  • Blog
  • Contact
Reading: Debenhams Comeback: Boohoo Rebrands in 2025
PhotoNews PakistanPhotoNews Pakistan
Font ResizerAa
Search
  • Home
  • Pakistan
    • Punjab
    • Sindh
    • Khyber Pakhtunkhwa
    • Balochistan
    • Azad Jammu Kashmir
    • Gilgit – Baltistan
  • World
  • Business
  • Entertainment
  • Videos
  • Sports
  • Technology
  • Offbeat
  • Blog
  • Contact
Have an existing account? Sign In
Follow US
© 2022 Photonews. All Rights Reserved.
Debenhams come back
PhotoNews Pakistan > Business > Debenhams Comeback: Boohoo Rebrands in 2025
Business

Debenhams Comeback: Boohoo Rebrands in 2025

Web Desk
By Web Desk Published March 13, 2025 2 Min Read
Share
Debenhams. Photo Credit: Telegraph UK
SHARE

Britain’s iconic Debenhams has staged a comeback as online retailer Boohoo announced its rebranding on March 11, 2025.

Now adopting the Debenhams name, Boohoo aims to shift to a marketplace model. This move targets growth, profitability, and resilience amid supply chain woes, weak demand, and competition from Shein and Temu.

Debenhams’ Rise and Fall: A Timeline

Debenhams’ journey spans centuries, from a London draper’s store to administration. Here’s how it unfolded:

  • 1778: William Debenham partners with Thomas Clark to found Debenhams at 44 Wigmore Street.
  • 1928: The brand lists on the London Stock Exchange.
  • 2003: A consortium, including CVC Capital Partners, takes Debenhams private.
  • 2006: It relists on the London Stock Exchange.
  • 2019: Turmoil hits. On January 10, investors oust CEO Sergio Bucher and the chairman. Sports Direct, holding a 29.7% stake, pushes for Mike Ashley as CEO. By April 9, Debenhams enters administration, wiping out equity investors.
  • 2020: A second administration follows on April 6 amid COVID-19. On December 1, administrators announce a wind-down.
  • 2021: On January 25, Boohoo bought Debenhams for £55 million. By May 5, all remaining stores closed after 240+ years.

Iconic department store to make a comeback as part of Boohoo rebrand https://t.co/DtCzfOq7p8

— LBC (@LBC) March 11, 2025

Since acquiring Debenhams, Boohoo faced internal shifts. In October 2024, CEO John Lyttle stepped down. Frasers Group, now owning 29% of Boohoo, pushed for Mike Ashley’s leadership but faced resistance. On March 11, 2025, Boohoo rebranded as Debenhams, named Dan Finley CEO, and appointed a new CFO. The marketplace pivot aims to leverage Debenhams’ heritage.

The Debenhams comeback reflects Boohoo’s bid to reclaim market strength. By reviving a beloved name, it hopes to outshine rivals and stabilize its future.

TAGGED:Featured
Share This Article
Facebook Twitter Pinterest Whatsapp Whatsapp LinkedIn Email Copy Link Print
Leave a comment

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Advertisement

HBL Saving Made Easy
HBL Saving Made Easy

Recent Posts

Roshan Maeeshat Bijli Package

PM Shehbaz Sharif Launches Roshan Maeeshat Bijli Package 

Tesla Cybertruck recall

Tesla Recalls Over 63,000 Cybertrucks for Software Fix

Nokia Job Cuts

Nokia CEO Sees AI “Supercycle,” Dismisses Bubble Concerns

Post Archives

More Popular from Photonews

Punjab TLP crackdown 2025
Punjab

Punjab Freezes 95 TLP Accounts, Seizes Rs208M Assets in Crackdown on Saad Rizvi

2 Min Read
Kevin Federline Britney Spears knife Britney Spears brain damage
Entertainment

Britney Spears Reveals Brain Damage from Past Abuse in Emotional Social Media Post

2 Min Read
tomato prices Pakistan 2025
Pakistan

Tomato Prices Hit Rs500/kg in Pakistan as Inflation Rise

2 Min Read
World

EU Considers Ban on Ethanol in Hand Sanitizers Over Cancer Risk Concerns

The European Union (EU) is evaluating a potential ban on ethanol in hand sanitisers and other…

October 21, 2025
Tech

Pakistan Successfully Launches First Hyperspectral Satellite HS-1

In a historic milestone for Pakistan’s space exploration journey, the Pakistan Space and Upper Atmosphere Research…

October 19, 2025
Sports

Pakistan Elects to Bat in Second Test Against South Africa in Rawalpindi

Pakistan captain Shan Masood won the toss and opted to bat first in the second and…

October 20, 2025
Sports

Pakistan to Name New ODI Captain for South Africa Series in November 2025

The Pakistan Cricket Board (PCB) announced that a new One-day International (ODI) captain will lead the…

October 18, 2025
PhotoNews Pakistan

Always Stay Up to Date

Subscribe to our newsletter to get our newest articles instantly!

Categories

  • World
  • Pakistan
  • Punjab
  • Sindh
  • Khyber Pakhtunkhwa
  • Balochistan
  • Azad Jammu Kashmir

 

  • Top News
  • Business
  • Entertainment
  • Sports
  • Videos
  • Tech
  • Offbeat
  • Blog

© 2024 Phototnews
All Rights Reserved.

Welcome Back!

Sign in to your account

Lost your password?