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Reading: Bella Hadid to Sue Adidas After Controversial Contract Termination Over Political Stance
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Bella Hadid Adidas Lawsuit
PhotoNews Pakistan > Entertainment > Bella Hadid to Sue Adidas After Controversial Contract Termination Over Political Stance
Entertainment

Bella Hadid to Sue Adidas After Controversial Contract Termination Over Political Stance

Web Desk
By Web Desk Published July 22, 2024 2 Min Read
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Bella Hadid on July 11, 2024 in New York City ( Photo Credits. Gotham / GC Images), Adidas featuring Bella Hadid in the Munich Olympics campaign. Photo Credits: Adidas
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Adidas has terminated its collaboration with model Bella Hadid due to her public support for Palestine, leading to a controversial decision that has sparked legal actions from the model.

The conflict originated when Adidas selected Bella Hadid, whose father is Palestinian, to promote its new SL72 sneakers, a design inspired by the Munich Olympics.

Israel’s official account objected, highlighting the historical context of the Munich Olympics, where Palestinian terrorists tragically killed 11 Israeli athletes. This led to criticism of Hadid, known for her criticism of the Israeli government and her support for Palestine.

Bella Hadid has hired a legal team to sue Adidas, TMZ reports.

She reportedly feels they lack public accountability for making her the face of their campaign honoring the 1972 Munich Olympics. pic.twitter.com/TZ3Df8zrNC

— Pop Base (@PopBase) July 21, 2024

The Incident that Intensified the Dispute

Hadid has been vocal about her views, especially in a statement she made last October 23 concerning an attack in Gaza, emphasizing the dire humanitarian needs in the area. However, Adidas decided to sever ties with Hadid, stating, “We are aware that connections have been made to tragic historical events—albeit completely unintentional—and we apologize for any upset or distress caused. We are reviewing the campaign.”

Palestinian-American supermodel Bella Hadid has hired a legal team to file a lawsuit against Adidas for “their lack of public accountability” after the brand decided to drop her from an advertisement because of her Palestinian roots.

More details: https://t.co/YuITZ5ilHk pic.twitter.com/3hN7DXSc2H

— Quds News Network (@QudsNen) July 21, 2024

Legal Battle Ahead

In response, Bella Hadid is preparing to initiate legal action against Adidas. She has engaged lawyers to address Adidas’s lack of public responsibility. According to TMZ, Hadid views the campaign as cruel and harmful to her reputation.

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