Apple’s response to iPhone glitches creates even more controversy then the glitch itself Apple’s response to iPhone glitches creates even more controversy then the glitch itself

Apple’s response to a high-profile gaffe involving itsiPhonesoftware may be more important than the glitch itself.

As the company scrambled to fix a software glitch that left some of its new iPhones unable to make calls, some analysts said yesterday that Apple is doing the right thing by quickly acknowledging and apologising for the problem — which it was slower to do with earlier iPhone problems.

Apple released a new update late night yesterday that the company said would repair the problems caused by software it released Wednesday morning. And it repeated an earlier apology to owners of its newest iPhones who were affected by the release.

Apple released a new update, dubbed iOS 8.0.2, which it said would fix the problems caused by the iOS 8.0.1 update that it released on Wednesday. “We apologise for inconveniencing the iPhone 6 and iPhone 6 Plus users who were impacted by the bug in iOS 8.0.1,” the company said in a statement.

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