YouTube has announced that it will remove its Trending Page and Now Trending list effective July 21, 2025, citing a significant decline in user visits over the past five years. Launched in 2015, the Trending Page was designed to help users discover popular content by showcasing top videos. However, it has since evolved into a platform focused on highlighting view counts, straying from its original purpose.
In a blog post, YouTube explained that viewers now rely on personalised recommendations, search suggestions, Shorts, comments, and Communities to find trending content. As a result, the platform will shift its focus to YouTube Charts for category-specific trends while continuing to provide personalised feeds for broader content discovery.
YouTube’s decision stems from shifting user behaviour. The blog post highlighted a “significant decrease in visits” to the Trending Page, as users increasingly rely on Home Page recommendations tailored to their interests. Advanced algorithms have made personalised content more appealing than the generic Trending list. Additionally, the page became a tool for creators to boast about metrics, straying from its goal of fostering discovery.
YouTube to remove its trending page for all users. What happens now?https://t.co/e0KhfrDXee
— Hindustan Times (@htTweets) July 21, 2025The rise of alternative discovery channels, such as Shorts and Communities, has further reduced the page’s relevance. YouTube’s data shows users prefer these dynamic, tailored options over static trending lists.
What’s Next for Content Discovery
YouTube Charts will take centre stage, offering trending content in categories like music videos, podcasts, and movie trailers. The platform plans to expand Charts to include more genres, while gaming trends remain on the Gaming Explore page. Personalised recommendations will continue, ensuring a “wider range of popular content” relevant to users. The Explore Page, subscriptions feed, and creator channels provide non-personalised options.
Creators can utilise the Inspiration tab in YouTube Studio to generate tailored content ideas, thereby maintaining support for their growth.
This shift emphasises YouTube’s focus on personalisation and category-specific trends, aligning with modern viewing habits. Users may enjoy a more curated experience, but some worry it could limit exposure to diverse creators. Analysts suggest Charts will maintain visibility for trending content while reducing creator competition over views.
