Yahoo’s hopes for renewed stardom on the Internet stage are being pinned on a bunch of songs.
Songs performed by popular musicians in real time, and streamed daily at yahoo.com/live beginning with a concert by The Dave Matthews Band.
In what analysts see as a bold move by Yahoo chief Marissa Mayer, the faded Internet search pioneer is betting on live music as part of its shift to premier online content, which has also included recruiting news, music and television stars for online magazines focused on technology, film and food.
The Dave Matthews Band kicked off a year of daily free streaming concerts on a Live Nation Channel on Yahoo Screen. Upcoming acts will include Usher, Michael Franti, John Legend, and Justin Timberlake.