Previously recognized as Twitter, X plans to roll out video calling features in its bid to transition into a multi-service platform.
X’s CEO, Linda Yaccarino, unveiled the forthcoming video chat feature, emphasizing that it will not require sharing phone numbers.
Given the rising popularity of video chats across social channels, X’s move is in sync with the current trend.
The platform has encountered challenges since Elon Musk’s $44 billion acquisition in October. Appointed in June, Yaccarino is focused on reshaping and revitalizing the platform. The notable name change from Twitter to X represents a pivot towards a more comprehensive vision.
Apart from video interactions, X is gearing up to introduce features like payments, content monetization, and possibly e-commerce and banking.
Yet, with all these integrations, concerns about user privacy loom large. With ambitions mirroring China’s WeChat, Yaccarino hopes to morph X into a multifaceted powerhouse.
