India’s Test and ODI captain, Rohit Sharma, recently became the centre of attention after opting out of the fifth and final match against Australia in Sydney. The decision triggered a social media storm and led to widespread speculation and celebrity endorsements, complicating the narrative.
Rohit Sharma, who had been experiencing a dip in form, was replaced by Shubman Gill in the playing XI, sparking extensive debate and conjecture about his future in international cricket. Amidst rising speculation, Rohit took an unusual step by giving a mid-match interview to clarify his situation and address rumours about his potential retirement.
The discussion became more intricate when Bollywood actress Vidya Balan expressed her support for Sharma, labelling him a “SUPERSTAR” and praising his bravery. However, many users soon criticised her post as a “PR stunt,” and Community Notes on X (formerly Twitter) flagged it as a potentially undisclosed sponsored post.
This allegation stemmed from guidelines mandating transparency in sponsored content, increasing scrutiny after Balan deleted a related Instagram post.
Vidya Balan gets Community-Noted pic.twitter.com/LrfIYXoUzl
— Kartikeya Tanna (@KartikeyaTanna) January 5, 2025
Vidya Balan’s team issued a statement denying any PR involvement in response to the growing controversy. They asserted Balan’s tweet genuinely admired Sharma’s decision to step back. They emphasized that Balan’s actions were a spontaneous response to witnessing what she perceived as a dignified act, dismissing any claims that it was a promotional strategy.