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Reading: U.S. Shoppers Spend $10.8 Billion on Black Friday, Boosting E-Commerce Giants
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Black Friday 2024
PhotoNews Pakistan > Offbeat > U.S. Shoppers Spend $10.8 Billion on Black Friday, Boosting E-Commerce Giants
Offbeat

U.S. Shoppers Spend $10.8 Billion on Black Friday, Boosting E-Commerce Giants

Web Desk
By Web Desk Published December 2, 2024 1 Min Read
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Black Friday Sales 2024. Photo Credits: New York Post
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According to Adobe Analytics, shoppers in the United States spent an impressive $10.8 billion on Black Friday. The day following Thanksgiving marks the start of the holiday shopping season, with retailers competing fiercely for consumers seeking discounts.

Curious about Black Friday sales growth? 📈

This column chart tracks U.S. online sales from 2013 to projected figures for 2024 and 2025. See the trend and discover how Infogram can help you turn data into insight-driven visuals. 💡#BlackFriday2024 pic.twitter.com/RfcHOAIS8x

— Infogram (@infogram) November 19, 2024

The rise in online shopping has benefited e-commerce giants like Amazon and Walmart. With 4,700 locations in the US, Walmart has invested heavily in enhancing its store-to-home delivery services to improve its holiday e-commerce performance.

Adobe’s report showed a 10.2% increase in online spending, with over one trillion visits to US retail sites. Popular items included makeup, skincare, Bluetooth speakers, and espresso machines. Toys, jewellery, and appliances surged significantly, with toy sales increasing by 622%, jewellery by 561%, and appliances by 476% compared to October.

💻✨ Black Friday 2024 Breaks Records!

Online sales hit a massive $74.4B globally (+5% YoY), with the U.S. spending $10.8B (Adobe) to $17.5B (Salesforce).

Mobile shopping surged, making up 55% of online sales at $5.9B, while discounts like 27.8% off toys and 27.4% off… pic.twitter.com/RrGEAbk5v8

— elcastilloinvestments.com (@el_investments) December 1, 2024

Despite these gains, major department stores and big-box retailers could face a slower season due to the shortened shopping period between Thanksgiving and Christmas. In 2023, online Black Friday sales reached $9.8 billion, up from $9.1 billion in 2022.

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