Selena Gomez’s cosmetics brand, Rare Beauty, has taken to social media to address the humanitarian crisis in Gaza, sharing disturbing images and reports from the region.
The company has announced that it will be making donations to support the affected Palestinian civilians, emphasizing that the protection of these individuals is imperative.
Despite the brand’s clear intent to provide aid, fans have had mixed reactions. While Rare Beauty is extending help to both Palestinian and Israeli victims, emphasizing the importance of protecting civilians, some fans have criticized the move. Some accuse the brand of taking sides, while others suggest the effort is a marketing ploy rather than a genuine act of compassion.
Donations to Provide Urgent Care
Rare Beauty has committed to donating to the International Red Cross/Red Crescent Societies and UNICEF to provide medical relief and resources, particularly for the children in Gaza. The brand’s message underscores its foundation in inclusivity and the diverse backgrounds of its employees, some of whom have been personally affected by the violence.
The statement from Rare Beauty also points to the company’s core values of diversity and inclusivity, highlighting its workforce from varied backgrounds, including race, creed, sexuality, gender identity, and religion. This diversity has played a role in the company’s decision to support humanitarian efforts.
Despite the intentions to aid those in need, Rare Beauty faces backlash from fans. Some fans have misinterpreted the support for Palestinians as an exclusive stance, while others have accused Selena Gomez of supporting terror, confusing the humanitarian effort with political affiliations. Others speculate that the initiative is merely a response to market competition rather than a sincere humanitarian gesture.
