Weavers and embroiders in rural communities of Punjab and Sindh will get their livelihoods improved as a result of a project just launched by the World Bank in Pakistan.
Titled ‘Developing Artisanal Livelihoods in Rural Pakistan (RANG)’, the project will demonstrate to policy-makers the effectiveness of a crafts-based cluster approach to poverty alleviation and to improve living conditions of the artisanal community.
RANG aims to assist an estimated 2,600 vulnerable artisan families and households, especially targeting women-headed households, at the bottom of the pyramid to help them build their lives, access sustainable livelihoods through establishing their own artisan institutions and consequently achieve a robust economic and social empowerment.
With an average family size of seven individuals in each household in the project areas, the project is expected to benefit an overall population of about 18,200 individuals. Out of the total number of beneficiaries, 70 per cent of the beneficiaries are expected to be women.
