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Reading: PIA Apologizes for Controversial Social Media Post Amid Backlash
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PhotoNews Pakistan > Business > PIA Apologizes for Controversial Social Media Post Amid Backlash
BusinessPakistan

PIA Apologizes for Controversial Social Media Post Amid Backlash

Web Desk
By Web Desk Published January 17, 2025 2 Min Read
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Pakistan International Airlines' (PIA) social media post on Instagram. Photo Credit: @pakistanintairlines (Instagram)
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Days after Prime Minister Shehbaz Sharif called for an inquiry into a controversial post by Pakistan International Airlines (PIA), the carrier issued an apology on Friday. The post, celebrating the resumption of flights to Europe after a four-year break, featured an image of a plane headed towards a French landmark with the caption, “Paris, we’re coming today.”

Read: PM Orders Probe into Controversial PIA Paris Ad

The post, which appeared on PIA’s official X handle, drew widespread criticism online. Many users likened the imagery to the tragic 2001 attacks on New York’s Twin Towers.

“Unfortunately, the post was misconstrued, leading to unintended connotations and perceptions,” said PIA spokesperson Abdullah Khan to AFP. “We sincerely apologize for any negative feelings it may have caused.”

Pakistan International Airlines (PIA) has issued a public apology following backlash over an advertisement showing one of its planes flying toward the Eiffel Tower.

Details: https://t.co/xBfW6H8H7B#TOKAlert #PIA #ParisFlight pic.twitter.com/tIL6MPxYwT

— Times of Karachi (@TOKCityOfLights) January 17, 2025

Khan noted that the negative reactions online numbered between 60,000 and 70,000, constituting less than 10% of total engagement. Some comments questioned the appropriateness of the advertisement, suggesting a reevaluation of the marketing strategy.

Read: PIA’s Paris Flight Promo Stirs Controversy Over Sensitive Imagery

Finance Minister Ishaq Dar disclosed that the Prime Minister had mandated an investigation into the advertisement, criticizing it as foolish. Despite the controversy, Abdullah highlighted the overwhelming positive response to PIA’s return to Europe, with flights operating at over 95% capacity.

Pakistan International Airlines (PIA) has issued a public apology after an advertisement featuring one of its planes flying toward the Eiffel Tower sparked widespread backlash online.#PIA #Apology #paris #EiffelTower #Advertisement pic.twitter.com/cuaBRbnwWi

— Voiceup Pakistan (@VoiceupPakistan) January 17, 2025

Previously, in June 2020, PIA faced a ban from flying to the European Union, United Kingdom, and the United States following a crash in Karachi that killed nearly 100 people, largely due to pilot and air traffic control errors. This incident brought to light serious concerns about pilot licensing within PIA.

PIA continues to operate flights throughout Pakistan, including to mountainous northern areas, and extends its routes to the Gulf and Southeast Asia.

TAGGED:FeaturedPak­istan
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