Karachi: The regular blue rickshaws we see on the streets are all set to be replaced by newly-designed rickshaws as part of a new marketing campaign.
The silver-coloured, oval-shaped vehicle is part of a marketing campaign by a Karachi-based marketing agency, Brand Activate, for Ufone’s new campaign.
The company is known for activating brand names through creative ideas.
Designed by an engineering company in Lahore, the rickshaws will include connections for wifi-enabled services and GPS navigation.
The campaign has yet to be officially launched. The exact features and functions of the new vehicle will be announced at the press event.
