Under the auspices of the Trade Development Authority of Pakistan (TDAP), Pakistani exhibitors participate in Ambiente 2024, a leading international consumer goods fair in Frankfurt am Main, Germany.
Pakistan joins countries such as Germany, India, China, and Italy, showcasing its innovative products—the fair features over 3,900 exhibitors from 83 countries, highlighting diverse creative and innovative items.
Trade buyers and visitors are increasingly interested in a unique collection of products and services. These include dining, living, giving, working, and festive decoration items, emphasising sustainability, upcycling, and modern design.
Nine Pakistani exhibitors are participating in the fair, including prominent companies like Pakistan Souvenirs, Tariq Glass Industries Ltd, and Sharp Edge Enterprises. TDAP hosts a pavilion with participants like Anaya Salt, RM Salt, and Sana Traders.
Saqib Naveed, CEO of Anaya Salt, shared positive feedback about the fair’s progress and the attraction of numerous international buyers. He is hopeful about forming fruitful business ties.
The Pakistani contingent displays various products, including interior decor items, kitchen accessories, and other consumer goods, showcasing Pakistan’s commercial potential on an international stage.