The 77th Cannes Film Festival is a milestone for the Pakistani film industry, marking its historic global debut. The renowned Marché du Film is showcasing “The Chronicles of Umro Ayyar,” the first Pakistani 3D animated feature to screen on the festival’s online platform.
According to a press release, the film is based on traditional folklore and highlights Pakistan’s rich cultural heritage through advanced animation. This event follows the Marché preview of “The Glassworker,” further enhancing Pakistan’s cinematic presence.
Produced by Karachi-based Ingenuity Productions, “The Chronicles of Umro Ayyar” is described on IMDb as an adventure fantasy inspired by the epic tale of Tilism-e-Hoshruba. The film recounts the thrilling exploits of Umro Ayyar, a legendary trickster hero, as he navigates through time and magical realms.
Ingenuity Productions expressed their excitement on social media, stating, “Our film’s presence at the Cannes Film Market promises to captivate audiences, showcasing the rich storytelling and cinematic prowess emerging from Pakistan.”
Haris Basharat, CEO of Ingenuity Productions, said, “We’re confident that the film’s stunning visuals and story will captivate audiences worldwide.” In addition to “Umro Ayyar,” the production house is developing a 3D animated series titled “Science Voyagers,” featuring a boy on time-travelling adventures to meet history’s scientific greats.
The company’s portfolio also includes two 2D animated series: “Aria and the Magic Jungle,” which focuses on environmental awareness, and “Yolki and Hatch,” centred around childhood development. Including “The Chronicles of Umro Ayyar” and other projects at Cannes highlights the burgeoning talent and innovation in Pakistan’s film industry, heralding a new era of international recognition and opportunity.