Pakistan’s Ministry of Information has ingeniously broadcast its national song featuring Pakistan’s Armed Forces as advertisements on Indian YouTube channels, countering India’s shutdown of Pakistani channels.
Pakistan’s airspace closure move, which cost Indian airlines billions, escalates the ongoing war of words between the two nations.
The advertisement on Indian YouTube features the Pakistan Armed Forces, highlighting the Pakistan Army’s dedication through the use of the national song, which has been prominently showcased in ads on YouTube in India.
The campaign has ignited a significant backlash on social media, with Indian users criticising their government’s inability to manage the narrative. Pakistan’s bold strategy allows its message to reach audiences beyond India’s censorship efforts, giving it an advantage in the ongoing information battle.
After India blocked Pakistani YouTube channels, some entity from Pakistan is now playing ISPR propaganda songs on Indian YT channels through ads. 🙊 pic.twitter.com/2BWS0JQ8zv
— OSINT Insider (@OSINT_Insider) May 3, 2025Pakistan’s airspace ban, effective until May 23, 2025, has disrupted over 1,000 Indian flights, costing airlines like Air India, IndiGo, and SpiceJet over Rs2 billion in nine days. The restriction bars Indian operators and leased aircraft, forcing cancellations and reroutes. Reports indicate airlines have not refunded affected customers, amplifying public frustration.
Read: Pakistan Bans IPL Streaming in Retaliation to India’s PSL Block
Pakistan’s broadcast of its national songs on Indian YouTube channels and the costly airspace closure underscore a strategic push against India’s narrative control. As social media amplifies Pakistan’s message and airlines face losses, these moves intensify regional tensions, spotlighting the power of digital and economic leverage in modern conflicts.
