Netflix has rolled out a price increase for 2026 across all its subscription tiers, marking its first pricing change since January 2025. The company said the higher rates reflect continued investment in new content, including live events and video podcasts.
The ad-supported plan now costs $8.99 per month, up from $7.99. The standard plan has risen to $19.99 from $17.99, while the premium plan now costs $26.99, up from $24.99.
The latest increase also extends to extra member pricing. Ad-supported add-ons now cost $6.99 each, while ad-free add-ons cost $9.99. That means both core plans and shared-account options are becoming more expensive simultaneously.
Netflix’s New prices across all tiers and add-ons.
| Plan Type | Old Price | New Price |
|---|---|---|
| Ad-supported | $7.99/mo | $8.99/mo |
| Standard | $17.99/mo | $19.99/mo |
| Premium | $24.99/mo | $26.99/mo |
Extra members now pay $6.99 (ad-supported) or $9.99 (ad-free) per add-on.
Why Netflix says prices are going up
According to the source text, Netflix tied the increase to its growing spending on programming and newer formats. The company plans to spend $20 billion on content in 2026, up from $18 billion in 2025.
Executives have long argued that price increases are necessary to support the platform’s broad content library and more ambitious projects.
Netflix expects overall revenue this year to land between $50.7 billion and $51.7 billion. The company says its outlook is being supported by membership growth, pricing changes, and ad revenue expected to nearly double compared with 2025.
That mix shows Netflix is leaning on both subscribers and advertising to fuel its next phase of growth.
The price hike also fits a broader pattern across the streaming business. Most major platforms have raised prices in recent years as they push for profitability.
Netflix last adjusted its prices in January 2025, and this latest move suggests the company still sees room to raise prices as it expands its offerings. The source text also says Netflix had held talks to acquire Warner Bros. and HBO Max, but declined to match Paramount’s higher bid earlier this year.
