On May 18, 2025, YouTube star Jimmy “MrBeast” embraced the viral “Hood MrBeast” meme by posting stylised images on TikTok and Instagram that mimicked the trend’s streetwear and cash aesthetic.
In response to a fan’s request on TikTok, MrBeast humorously said he would not participate in the “hood MrBeast” trend. He said, “I’m not doing the hood MrBeast trend, stop asking,” while sharing some meme-inspired content. His Instagram post, “You guys can stop asking now,” received over 1 million likes within an hour.
The “Hood MrBeast” meme, which features edited images of MrBeast dressed in urban attire, gained significant popularity on TikTok, leading fans to call for his involvement. Previously, MrBeast had tagged creator Darren “IShowSpeed” in a face-swapped meme post, which generated confusion and speculation about his intentions to join the trend. IShowSpeed responded to the tag during a livestream with his audience, further fueling the meme’s excitement.
MrBeast’s playful take on the meme, blending humour and authenticity, drove massive engagement, with TikTok views exceeding 5 million. The meme’s popularity underscores MrBeast’s cultural influence, with 2024 YouTube earnings topping $700 million.
MrBeast teased a forthcoming video featuring sports stars Neymar Jr., Serena Williams, and Steph Curry, potentially part of his “Pro vs Amateur” series, though unconfirmed. Fans on X speculated about a high-stakes competition, but details remain scarce. Despite legal challenges, his recent Beast Games reality show highlights his pivot to premium content.
MrBeast’s meme recreations and star-studded teasers reinforce his dominance in digital entertainment, engaging millions across platforms. His influence shapes online culture as he navigates trends and ambitious projects, with fans eagerly awaiting his next move.